Five Years of Fish Fun

Five years to the day, something that has never been done before got started. The FIRST veterinarian to pursue an all-aquatic veterinary practice, not on the side or part of a previously established veterinary practice, opened her clinic doors. No one had ever heard of this specialty before. Not in California or many other states. And not only a veterinarian, but a traveling one that could show up and take care of things pond or tank-side. We didn’t have a single client for over 2 months. Our first year, we had 53 appointments for 29 clients. We now have over 350 clients and almost 50 appointments in our first two months, even with our chief vet being out for 3 weeks. Our range started with Santa Cruz and Santa Clara counties. We now cover 22 counties and have traveled as far north as Roseville and south as Torrance. That’s 420 miles of 800 miles total for California! We never mind the far drives. We know how important our services are to fish owners everywhere!

Our staff has grown from a one-person operation to a two business hospital/store with 5 total employees. Expertly trained by our veterinary leader, this staff is a wealth of fish knowledge and can solve most common husbandry problems without veterinary intervention. Our hospital manager, Sara, is started on her vet tech degree, and can triage most callers issues before the vet even knows about them. Our answering service is an amazing addition to our team. They talk to our callers and can send us a detailed summary of all the calls coming into the hospital. It allows us to filter these through and decide which calls get priority. When we started, we got a call or two per week. Now, there are days when our phones don’t stop ringing. We just can’t get to everyone at once, so the answering service helps us out immeasurably.

And don’t forget our publications! Our children’s book series, Boo & Bubbles, was started to make sure that families had all the correct information regarding adopting a pet fish. We see countless instances where some prior knowledge or general help with basic husbandry issues could have solved problems swiftly. Our first book, Boo & Bubbles, addresses tank setup, bringing your fish home from the store and acclimation. The second, Boo & Bubbles: A Visit from the Fish Vet, covers maintenance and what to do when your fish gets sick. It is the first appearance of a fish veterinarian in literature. The third, to be available this coming April, will cover quarantine and adding fish to the same system. This is a very accessible children’s series that needs to be a part of any new fish family’s library. Our koi book, Healthy Koi Made Easy, just came out with its second publication, updated with new pictures and chapters. This highly accessible koi manual covers all topics new and seasoned fish owners should know, including water quality, signs of disease and quarantine. It is available in softcover, PDF and on Kindle.

It has been a very challenging five years since our inception. We are attempting a business model with no plans or blueprint. Other veterinarians have tried aquatic medicine and settled on making it a side profession. We are modifying that plan and paving the way for future veterinarians to bring aquatic practice into their hospitals in any way possible. All fish deserve high quality veterinary care, and we will make sure it happens. In the last five years, our company his made a lasting impact on the veterinary profession, and we will continue to do so for the next 5, 10, 20, 50, 100 years and on.

Thank you for your support.

Dr. Sanders at the 2014 ZNA NorCal koi show meeting all the wonderful fellow koi enthusiasts


  1. Joan McGauley says:

    Wonderful article..congratulations on such a success the result of much hard work and the fearlessness of trying something new..

    Liked by 1 person

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