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Our Mission

In the evolution of any business, the business model may bend and reform, but the mission remains the same. Sometimes, after getting bogged down by disease outbreaks, the day-to-day dealings with two businesses and trying to have a life outside of work, we forget why we started to do this in the first place. I hate to admit that I have forgotten why I work so hard to carve out a tiny niche that seems to be almost invisible sometimes. Today, I remember why I do what I do.

My job is to make your life easier.

Yes, I treat sick fish, but I mainly educate fish owners to help them understand how fish work. I have loaded my website with tons of free educational material, offered a monthly webinar series and helpful YouTube videos with the sole purpose of making fish owners lives easier. Fish require just as much work as a cat or dog, just in different ways. True, you don’t have to take them on daily walks or clean their litter boxes, but maintaining a healthy environment goes a long way to keeping fish healthy. As we always say, water quality is the #1 influence owners can have on their fish. Once you understand how everything works, it becomes significantly easier to maintain your system.

We are here for all things fishy. Even if you think it’s a stupid question, I guarantee we’ve heard it before. Yes, we are significantly more expensive than the free help on the internet, but by experimenting with your fishes’ health, you are likely making the problem worse. There is a reason no veterinarian can diagnose disease over the phone or email. There are just too many variables that go into figuring out what is wrong with your fish. It will save you time, money and LIVES in the long run to get experienced help the first time.

My only job is to make your life easier.

Try me.

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